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Grow and scale your training business without figuring it out alone

For trainers, coaches and wellbeing professionals ready to grow: join The Igloo free for seven days and connect with like-minded professionals who understand the industry, alongside expert coaches who have been there and done it — so you can get practical answers, make better decisions and grow your business without facing every challenge alone.

Start my seven-day free trial ↗ Experience The Igloo completely free for seven days

Sound familiar?

Growing your training business feels harder and lonelier than it should.

You’re brilliant at helping other people grow. But behind the scenes, you’re juggling delivery, sales, marketing, clients and countless business decisions — often without anyone who truly understands the industry beside you.

01

You’re too busy running the business to grow it

Your days disappear into delivering, creating content, responding to clients and keeping everything moving. You’re working harder, but growth still depends on finding more hours you simply don’t have. The business needs you everywhere, leaving little time or energy to build what comes next.

02

You’re second-guessing every next move

What should you charge? Which offer should you develop? Is this opportunity worth pursuing? Without experienced people to sense-check your thinking, decisions take longer, confidence drops and you can lose weeks going round in circles instead of moving forward.

03

You have nobody who truly gets it

Your clients see the expert. Friends and family might see the freedom of working for yourself. But neither sees the pressure behind every decision, the uncertainty of a quiet month or why one difficult client situation can feel enormous. You just want someone who understands to ask: “What would you do?”

What you’ll get inside

More than content.
A community to grow with.

01

Meet people who understand your world

Connect with trainers, coaches, facilitators, L&D professionals and wellbeing experts who understand your world, so you always have trusted people to turn to for honest advice, fresh perspective and support when business feels heavy.

02

Bring your real questions to live Q&As

Bring your real business questions from pricing and clients to proving impact and ROI to Sadie and the experts so you can get experienced answers, stop second-guessing yourself and move forward with confidence.

03

Grow the person behind the business

Join personal development sessions, so you can build the confidence, mindset and resilience needed to keep moving forward.

04

Become even better at what you do

Access professional development that strengthens your craft and commercial thinking, so your expertise keeps creating greater impact.

05

Use resources made for your reality

Explore practical tools, ideas and templates, so you can act faster instead of starting from a blank page every time.

06

Find connection, perspective and possibility

Share wins, wobbles and ideas with people at different stages, so growth feels supported rather than solitary.

Start my free trial ↗Experience The Igloo completely free for seven days

Something new every week

An event every week to help you grow personally, professionally and commercially.

Week 1
?

Q&A Campfire

Bring the question that has been circling in your head to the Snowball team and expert coaches, including Sadie.

Week 2
↗

Personal development

Build the confidence, resilience and self-belief to handle setbacks, make braver decisions and keep growing your business without burning yourself out in the process.

Week 3
✦

Feedback Campfire

Test a new activity, practise part of a session or try a different delivery approach in a supportive space. Get constructive feedback on what worked, how your delivery style comes across and where you could strengthen your impact.

Week 4
↗

Professional development

Strengthen your training, coaching, commercial and professional capability with focused expert-led learning.

From inside The Igloo

Real people. Real connection. Real momentum.

“

The Igloo has given me a community of people who genuinely understand the work I do and the challenges of building a business around it. The regular sessions give me space to step back, learn, ask questions and hear different perspectives — and I always come away with something useful I can apply. It’s supportive, practical and a brilliant reminder that you don’t have to work everything out alone.

SharonThe Igloo member

Meet the Founder

Experience you can bring your real questions to.

16+years in training
100k+people trained
ÂŁ1m+training business built
Sadie Restorick presenting to camera

Sadie Restorick MSc MABP

Practical guidance from someone who has done it.

Sadie has spent more than 16 years building, delivering and scaling training businesses. She has trained over 100,000 people, built a million-pound training company and worked with an international network of hundreds of trainers.

This isn’t generic business advice from someone outside the industry. It’s practical guidance from someone who has won the clients, developed the programmes, built the team, made the mistakes and successfully grown a training business beyond herself.

Inside The Igloo, you can bring your real questions directly to Sadie and the Snowball team and benefit from the experience, honest answers and trusted perspective that could otherwise take years to gain alone.

  • 16+ years in the training industry
  • Built a million-pound training business
  • Trained more than 100,000 people
  • Worked with hundreds of trainers internationally
  • MSc-qualified and a Member of the Association for Business Psychology

Be honest with yourself

Is this community for you?

The Igloo is for you if

  • You’re a trainer, coach, facilitator, L&D professional or wellbeing expert building a business around your knowledge and expertise.
  • You’re tired of making every decision alone and want trusted people to sense-check your pricing, offers, clients and next steps.
  • You want to grow your impact and income without simply adding more delivery hours to an already full diary.
  • You want to strengthen your professional practice — from designing better learning to demonstrating impact and ROI.
  • You value honest answers from people who understand the industry and expert coaches who have already faced the challenges in front of you.
  • You’re ready to participate by asking questions, sharing ideas, joining conversations and supporting other members.

The Igloo isn’t for you if…

  • You’re looking for another library of content to save and never use.
  • You expect someone else to build your business for you without taking action yourself.
  • You want a guaranteed overnight formula rather than practical guidance, consistent development and sustainable growth.
  • You’re unwilling to receive honest feedback, consider new perspectives or contribute to the community.
  • You want to keep figuring everything out alone.

A sneak peek inside The Igloo

See what building your business with the right people around you actually looks like.

Inside The Igloo, trainers, coaches, facilitators, L&D professionals and wellbeing experts are asking real questions, sharing honest experiences, learning together and helping one another move forward.

No awkward networking. No generic business advice. Just useful conversations with people who understand the work — and genuinely want to see one another succeed.

A Snowball professional development sessionExpert-led development
Inside The Igloo online communityInside The Igloo
Members sharing ideas and feedback in The IglooHonest conversations
Sadie Restorick sharing practical business guidancePractical guidance

Seven days. Completely free.

Stop building alone.
Come and meet your people.

Join a session. Ask the question. Start a conversation. See how different growing your business can feel with the right people around you.

Start my seven-day free trial ↗Experience The Igloo completely free for seven days
Snowball

Grow your expertise. Grow your impact. Together.