Unlock the Full Potential of Your Training: Why Snowball Exists and What It Can Do for You

Training has incredible potential to shift thinking, shape behaviour, and accelerate performance. And yet, the reality is stark: 90 % of training is forgotten within a week. Even worse, only 8 % of trainers calculate ROI, meaning most training programmes struggle to demonstrate real value beyond the session itself.

That’s where Snowball comes in. A transformative 12‑week programme designed to help trainers and learning professionals design, deliver, measure and communicate training that truly sticks. Snowball doesn’t just improve delivery, it helps you build confidence, capture impact and prove your worth in the organisations and communities you serve.

Why Snowball Was Created

So much training is well‑intentioned but underpowered in practice. People attend, take notes, and get inspired, but learning rarely turns into behaviours that last, nor performance that can be evidenced. Snowball was founded to shift that paradigm.

The programme exists to:

• Equip trainers with frameworks and tools that go beyond facilitation basics.  

• Ensure learning is embedded and behaviour change lasts long after the session finishes.  

• Help you measure and demonstrate ROI, so you can show real outcomes to clients and stakeholders.  

In short, Snowball helps you go from delivering training to creating measurable impact - a shift that changes how organisations value your work and how learners benefit in the long run.

Who Snowball Is For

Whether you’re an experienced facilitator or stepping into professional training for the first time, Snowball is built for you. The programme is ideal for:

• Wellbeing trainers looking to design sessions that make a lasting difference.  

• Internal L&D professionals tasked with creating results that matter to leadership.  

• Freelance trainers and training business owners who want to differentiate their offering with tangible measurement.  

• Anyone who wants to move beyond surface‑level delivery and build confidence, strategy and evidence of impact.  

Snowball supports both those who are already confident in their delivery and those who are new to training, regardless of subject specialism - from mental health and leadership to wellbeing topics like financial health or neurodiversity.

What You’ll Learn in the Snowball Programme

This isn’t a collection of theory slides - it’s a practical, immersive journey across 12 weeks. Powered by a blend of workshops, group coaching, live webinars and peer support, Snowball teaches you how to:

Design Training That Truly Sticks

You’ll explore behavioural change science, session planning techniques, storytelling and more — all geared towards making learning memorable and applicable.  

Engage Diverse Learners with Confidence

Explore psychological safety, authentic presence, inclusion, managing challenging participants, and adapting to different learning styles.  

Measure Impact and ROI

Develop a confident, strategic approach to assessing your training. Rather than guessing your value, you’ll be able to show clear, evidence‑based results to stakeholders.  

Time‑Management and Practical Application

Through practical Q&A sessions and hands‑on activities, you’ll build skills that you can implement immediately.

The Igloo: Your Community for Ongoing Growth

Once you join the programme, you also gain access to The Igloo, Snowball’s dedicated community platform. Here you can:

• Share ideas, challenges and success stories with peers.  

• Access exclusive resources, templates and guides.  

• Continue discussions beyond the live sessions, fostering peer collaboration and collective learning.  

It’s a space built to support your development long after the live training weeks are over.

Led by Experienced Coaches

Snowball is guided by a panel of expert trainers with real‑world experience. At the helm is Sadie Restorick, MSc‑qualified and globally recognised for her work in designing behavioural‑change training. With over 15 years of experience and thousands trained worldwide, Sadie and the team offer practical insight and personalised guidance throughout your journey.

Make Your Training Matter

Training shouldn’t be forgotten and it shouldn’t be unmeasurable. Snowball equips you with the confidence, skills and tools to ensure your sessions not only happen but make a lasting difference.

If you’re ready to take your training from good to great, build measurable impact and become the trainer organisations truly value, Snowball might just be the step that changes everything.